Keep Your Home California’s $3 billion economic effect is helping homeowners, small-business owners, local government

From the smallest cities like Albany and Weed to the nation’s second-largest metropolitan area, Keep Your Home California has had a tremendous economic effect.

All Californians – from homeowners faced with a financial hardship to small-business owners and even state government – have benefited from the free mortgage-assistance program that has helped more than 76,500 homeowners since inception, according to an updated economic impact report that analyzed program funding data from 2010 through 2016.

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Keep Your Home California issued $1.5 billion in assistance to homeowners during that six-year period, preserving an estimated $3 billion in economic activity, according to The Economic Impact of Keep Your Home California: A Statewide and Regional Analysis report from Dr. Joseph C. Von Nessen of the University of South Carolina’s Darla Moore School of Business. In other words, for every $1 of assistance provided, $2 of economic activity was preserved.

Keep Your Home California was fully implemented in early 2011, at a time when many homeowners were dealing with foreclosures and almost all homeowners were faced with a significant drop in the value of their homes. When the program started, more than 2 million Californians were jobless, including hundreds of thousands of homeowners.

But the program has proven extremely effective in many ways, from assisting homeowners to protecting private- and public-sector revenues.


“A strong and vibrant housing market is a critical component of any healthy economy,” Dr. Von Nessen said. “Housing is not only one of the largest sectors of the economy, but individuals who live in stable housing environments also experience many economic and social benefits.”

The state-managed program’s $3 billion economic impact includes preserving $1.4 billion in property value, saving 9,800 jobs and $536 million in labor income, and protecting $98.7 million in tax revenue.

How does the program help preserve, protect and save?

Well, for example, preserving property values also protects property tax revenue for local government agencies, from cities and counties to school districts, and the state as well. If housing values decline, assessed property values follow – and government revenue slides.

Another example: Keep Your Home California can cover jobless homeowners’ mortgage payments, help them catch up on missed payments or even lower principal – and often reduce the monthly payments. The assistance allows homeowners to pay for goods and services, from necessities like clothing and food to health and home insurance premiums (note that many out-of-work homeowners are required to pay for their own health insurance).

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Keep Your Home California has helped homeowners throughout the state, from large cities to small towns. In fact, midsize cities – Stockton, Fontana and Moreno Valley – cracked the top 15 for those most helped by the program.

Corona finished at No. 15, with an economic impact of $30.6 million – a nice figure for a city of 166,000 residents. That means every Corona resident benefited with $184 from Keep Your Home California, regardless of whether they were approved for the program or not.

Los Angeles has enjoyed an economic impact of $180 million from the program, the most in the state and twice as much as second-place San Diego at $90 million. Wherever you live in the state — from Calexico to Crescent City, Tiburon to Truckee – Keep Your Home California has helped your economy and homeowners.


The program will continue to assist homeowners as long as funding remains available, but consumers are encouraged to apply as soon as possible since Keep Your Home California is entering its final stretch.

In order to apply for Keep Your Home California, homeowners must have a financial hardship, such as a job loss, cut in pay, divorce, death in the family or extraordinary medical expenses. In some cases, negative equity – also known as an underwater mortgage – or an unaffordable mortgage, or both, are considered a financial hardship under the Principal Reduction Program.

In addition to the financial hardship, homeowners must meet county-by-county income limits and their mortgage servicer – the company that collects the monthly payment – needs to participate in Keep Your Home California. More than 260 servicers, including Bank of America, Wells Fargo Bank and U.S. Bank, participate in the program.

Homeowners interested in learning more or applying for the program should call the counseling center at 888-954-KEEP (5337) or visit or for Spanish speakers. The counseling center is open 7 a.m. to 7 p.m. weekdays and 9 a.m. to 3 p.m. Saturdays. Calls can be taken in virtually any language.